Communication is what we do best, and there are many tools to be used. We have chosen those which capitalize on human relations, as they are our most powerful and long-term assets. Your brand image is your most precious asset for the future of your company. We define an adequate targeted strategy with you to deploy these communication tools in order to protect your best interests.
And, on a more personal note…
Jewelers, haute couture workshops, the craftsmen behind the most exclusive leather goods, all these people design customized pieces, down to the last details.
BP Com has the same philosophy.
The object that epitomizes our profession is the iceberg.
If you look at an iceberg in the middle of the oceans and lakes, you will only notice ten per cent of its overall volume. What you see is beautiful, elegant, surprising.
What you can’t see is the long hours spent on the job, the constant changes, the time needed to align everything, the late nights and early mornings, everything behind the scenes. Nobody can imagine the risks, the responsibilities, and the challenges that are part of our job.
Since the creation of BP Com, we use art and express it in all its forms in our projects: music, painting, sculpture, photography, gastronomy, floral design, and theatre… We will select the art form that serves best your image and the message that you want to deliver.
Michel Chevalet, Head of the Science Department of TF1, would always mention the « Brigitte-style » operations led by BP Com. He is the one who coined the name BP Com, back in 1991!
Brigitte Pellero, who founded BP Com this same year, has extensive field experience. Pellero has a strong management and operational background in different fields that complement each others: 12 years in an international horticulture and landscaping business, 5 years in international trade fairs, conferences and PR, 2 years in institutional settings, 2 years in journalism and image production. It explains the intense and very personal dynamic that Brigitte has given to the business since the creation of BP Com, fostered by a constant research of excellence and immense curiosity.
This chameleon effect is a combination of know-how, intuition, observation, experience, and imagination… It is real. We immediately feel the atmosphere of the place and adjust to it.
When we walk into a company or meet a client, we hear him out; we let him do the talking.
Let’s experience it together, on our first meeting at your company’s offices. This personal relationship is key to build confidence; this is the essence of good PR.
BP Com assesses the facts, the goals to reach, the means used to do so, as discussed during this first meeting. For each request we provide our clients with a precise quote. Once the assignment is approved, the firsts step is to interview the client or clients in order to set up a schedule with all the actions to take. We will then issue a coordination document for any operation (up to the D day of the event), outlining each step leading to the full execution of the event. Bespoke is the key word.
This is how we can define the events produced by BP COM: Refined, hilarious, moving, Italian, institutional, Japanese, innovative, superb, accurate … Here are three examples:
For the last 25 years COGEDIM MÉDITERRANÉE have trusted us with their event planning & Media Relations: launching real estate programs, laying the foundation stone, marketing campaigns, inaugurations. A press release, based on a precise analysis of the product and the market, has led to the sale of a luxury apartment. So many memories shared together and so many bespoke events! We have a solid reputation for production excellence, precision attention and creating memorable memories.
And last but not least, one of the best compliments we ever received “ you always put this extra touch of soul behind everything you do….».
The Press launch of Odeon Sisley Spa at Odeon Tower (Monaco)
Golden Services, who are the sole managers of the Odeon Spa, had entrusted us with the organization of the Press Conference in this spectacular venue. It was back in February 2016. Golden Services then had a partner, Star Wellness, a company specialized in designing Haute Couture Spas. We provided the press release and press kit, the image bank with captions, managed the invitation of the media and the set-up of the event… the room was packed. The subsequent impact was huge: back cover of « Nice-Matin », all editions, front cover of « Riviera Inside », articles in the press (specialized press, economic press and women’s magazines), interviews on the radio, TV …
Happy Birthday! SAGEC turns 50.
The key message was to put forward SAGEC’s presence in FIVE French regions. The gastronomic specialties of each region, revisited with great success by the Michelin-star Bruno Oger, accompanied by the best wines, were here to showcase this regional presence. The event was beautifully staged, with the SAGEC color code, and the guests dived into a festive ambiance decorated with white veils, blue lights, a wall of orchids, brilliant musicians, and large reproductions.
AGENCY BP Com
Communication & Public Relations
12, Rue Chabaud
06400 CANNES
+33 (0)6 08 07 88 88
+33 (0)4 92 98 12 01
bpellero@bpcom.eu